Ethica Diamonds

Ethica Diamonds

Suite 1, Mansion House, Prince's Street, Truro, Cornwall, TR1 2RF Based in: South West
Based: South West

Visit Our Website Email Us 01872 222248

At a Glance

We are a family run and award-winning company, dedicated to creating sustainable, eco-friendly and ethical diamond jewellery. We specialise in bespoke lab-grown diamond and gemstone jewellery hand crafted in the UK.

Origin of Materials: We use Fairtrade and recycled gold and conflict-free, lab-grown gemstones and diamonds to help and protect our Earth’s natural resources. We only partner with lab-grown diamond growers that align with our values and are committed to working towards or being carbon neutral. Our packaging is 100% recycled and recyclable. Our stationery is sustainably harvested. Our tissue paper is acid-free and our ribbon is made from wood pulp, which is totally environmentally friendly. We work only with suppliers who share our ethical integrity and interests in doing all they can to create a more sustainable future. We will continuously work towards reducing our environmental impact and we are keen to start a program to donate a proportion of our sales to charities to support different aspects of environmental suffering.

Conflict-Free?: Ethica Diamonds is the kinder choice in diamond jewellery, offering two alternatives to traditional mined diamonds. Sustainably grown lab-grown diamonds and our signature stone, the Ethica Diamond, an independently certified diamond infused moissanite, created with patented technology. Both stones offer the same benefits and aesthetics as a mined diamond, just without the mining! We’ve dedicated the past 10 years to delivering honest, transparent and helpful information to the consumer about the diamond industry practices and educating that our stones that will stand the test of time, not cost a fortune, and meets with their ethical ethos. The process of growing our created diamonds and gemstones, causes no harm or destruction to the environment, miners, indigenous people or wildlife. The same sparkle as a mined diamond, without the cost to our Earth and those who live on it.

Eco/Ethical Ethos: Run by mother and daughter, we are a sincere company with a straightforward vision. Everything we do is based on our core values of honesty, hard work and trust, and our passion for what we do drives us every day. We believe these characteristics should influence everything we do in business and in life. We offer meaningful and fully ethical lab-created diamond and gem-stone jewellery which is breathtakingly beautiful and brings our customers endless joy. We are sure to only partner with diamond growers that are sustainable, efficient and do no harm to animals, habitats or ecosystems. There are no humanitarian concerns associated with our diamonds or gemstones and high standards of health and safety are in place in the production areas, together with fair pay and good working conditions. In addition, the labs themselves are not planted in environmentally sensitive or otherwise protected lands. We only use Fair trade or partly recycled gold and are working towards all our precious metals being fully sustainable in the future. 

Vegan-Friendly?: Ethica Diamonds uses sustainable, ethical lab-created diamonds and stones with a truly vegan-friendly approach. We create sustainable and vegan diamond and gemstone jewellery for ethical engagement rings, wedding rings, pendants, bracelets and earrings. Mined diamonds are constrained by the diamond industry’s own pricing index and are therefore artificially inflated.  Our diamonds are not constrained in this way and so are independently priced based on the cost of research, development and production. This results in a higher quality product at an accessible fair price to the consumer. Therefore, we are able to produce eco-friendly and vegan jewellery for our customers at a fair price.

 

Vegan Friendly Supplier

Founded in 2010 and run by mother and daughter, Ethica Diamonds is a business that has grown completely organically into what it is today.

Ethica Diamonds is an award-winning, ethical jewellers specialising in fine jewellery set with the upmost sustainable materials and precious stones, namely lab grown diamonds and gemstones, with honest and ethical values at the heart of everything they do.  Ethica Diamonds is predominantly an online business, with a boutique showroom in Truro, Cornwall. Regardless of the purchasing journey, being online or face-to-face, the Ethica team has a passion for making customers happy and has remained small & close knit in order to continue the highly personal and attentive customer service responsible for their consistent five star rating and outstanding customer reviews. 

"Many years ago I visited a jeweller in my local town and from the moment I walked into the shop, I had an overwhelming feeling that I was considered to be insufficiently wealthy, a feeling that made me feel quite inadequate. I now know that I was not alone in my experience and this is sadly shared by many of us, as this retail sector has a reputation for being pretentious and judgemental at times. It often leaves us feeling quite disappointed, disempowered and not really wanting to repeat the experience anytime soon.An investigation of the diamond jewellery industry caused me to consider whether a more ethical and environmentally friendly alternative might be possible and whether jewellery shopping in the future, could be a much different experience than most of us share today. Following 2 years researching industry practices and the diamond supply chains, my awareness grew, and so did my passion. This journey has inspired me to bring to people a better and more truthful understanding of diamonds and the industry itself, at a time when we now look more deeply into the origins of what we purchase. We will never encourage you to go over your budget, or make you feel that your budget is too little.We will never make you feel disempowered, or that you’re asking for too much. We will always be delighted that you are purchasing jewellery from us. We promise that we will be almost as excited about your pending engagement as you are!” - Elaine Reffell, Founder

Testimonials

"The team at Ethica Diamonds are amazing. They were all so welcoming and caring, making me feel instantly at ease and without pressure to buy. Emily and Elaine took great care and time to explain everything I wanted to know about their diamonds and made sure I found the perfect eternity ring. Claire and Carrie we're both fabulous throughout the purchase providing excellent customer service. I absolutely love my ring, and I'm so glad I found Ethica Diamonds. I would most definitely recommend them." Karen White 

"The product is perfect and the service is exemplary! Thank you for being there and creating the perfect purchasing experience." Jon Hodgson 

"The girls at Ethica we’re faultless!! Being someone that worries a lot about very minor things, when it came to looking at engagement rings, I knew my anxiety would be through the roof but Ethica were so personal and helpful over our email thread, it made the process very easy and comforting knowing it was coming from such a thoughtful group of people!! Can not recommend them enough! Thanks again Ethica." Jack Powell

"Ethica Diamonds is unlike a regular jewellers. By appointment only in a comfortable setting with a real personal touch. Elaine and Emily are passionate about their product and take the time to explain the diamonds and ensure the setting will show them off. There is no hard sell, to some extent quite the opposite, they want you to be sure their diamonds are what you want and leave the decision to the customer." Andy Chappell

"Top-quality diamond ring and top-quality service, they kept me informed during the whole process, the engagement ring I bought is lovely and I couldn’t have asked for any better. So glad I discovered Ethica Diamonds." Daryl Homer