CONSCIOUS FASHION - Norfolk Natural Living Asks, How Sustainable is Your Wardrobe?

4th March 2020


Norfolk Natural Living Asks, How Sustainable is Your Wardrobe?Norfolk Natural Living is an heirloom-worthy garment and home care brand, designed to care for your most treasured possessions with nature and craftsmanship at its core. Their workshop, in which they bottle every all-natural formulation by hand, is nestled in a small historic town in Norfolk.

The 'Buy Less, Choose Well, Make it Last' mantra is vital to a sustainable wardrobe, especially when you consider that 20% of all the water pollution in the world comes from the fashion industry. Not only from the washes and dyes spreading through our rivers and oceans, but also the staggering number of micro-fibres that clog the insides of marine life (and everything that eats them).

With just a few small changes, your wardrobe can help save the planet. Norfolk Natural Living created a fantastic Wardrobe Sustainability Calculator; just answer a few simple questions and they will email you back some helpful advice from sustainability expert (and Norfolk Natural Living founder) Bella Middleton, on improving the sustainability of your fashion choices.

Click here to calculate how your clothes can make the world a better place for everyone.

 

Why Eco-Friendly Cleaning? 

Norfolk Natural Living Asks, How Sustainable is Your Wardrobe?It's not just about what we buy, but how we choose to care for them. Norfolk Natural Living is passionate about being ethically-accountable and helping to halt the effects of fast-fashion and environmental pollution by:

  • Using PET refillable packaging.
  • Sourcing ingredients as locally as we can.
  • Keeping our formulations free from chlorine and bleach.
  • Using plant-derived ingredients, taking advantage of their natural potency.
  • Saying no to parabens, phthalates and artificial additives.
  • Creating highly concentrated formulas, so you don’t need to use as much.  
  • Encouraging customers to refill their bottles at our flagship store in Holt.
  • Never testing on animals.

Their scientifically-formulated recipes harness the efficacy of plant-based extracts and natural cleansing agents to create a range of biodegradable washes and household cleansers. They source as many ingredients as possible from skilled British artisans; from the Norfolk lavender fields to the finest English beeswax, they have 100% traceability on every ingredient.

Discover the full range of Norfolk Natural Living's garment care, home cleaning, and natural skincare products.


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