CONSCIOUS FASHION - Fast Fashion And Covid-19: An End To Overconsumption?
Slow fashion is the answer to fast fashion - find out more here!...
Published on: 13th July 2020
26th July 2020
Recently, I was kindly gifted a set of shampoo and conditioner by UK brand, Ksoni. I was instantly intrigued by their innovative packaging concepts, which include their 'shampoo in a can' and its convenient, reusable, biodegradable cap.
The company's founders, Joti Soti and Banasa Williams, wanted to reduce their plastic footprint and formulate natural products that allowed for an eco-conscious lifestyle to be accessible to all: as women of colour, they had found that natural haircare was often lacking in its ability to care for a diverse range of hair types.
Their products are sulphate, paraben and SLS free, vegan-friendly and 100% free of single-use plastic.
Their shampoos, conditioners and body washes are packaged in aluminium containers, enabling consumers to easily embrace the circular economy by re-using materials and keeping them out of landfills. Infinitely recyclable, the aluminium solution fits seamlessly within the current infrastructure and is back on the shelves within six weeks. Indeed, 75% of aluminium ever produced is still in use today and in contrast to glass, aluminium containers are lighter to transport. The can design of the shampoo and body wash have a single-purchase option of a plastic-free ‘Ksoni cap’; this reusable attachment will help to prevent spills and provide a precision pour.
Using only natural, timeless ingredients infused with essential oils for an aromatherapy blend and spa-like experience, Ksoni products are designed to rebalance the mind and body by removing impurities, nourishing the scalp and stimulating hair growth.
There are three scent profiles to choose from: I chose the rejuvenating Jivati blend as it appealed to all members of my household (2 female, 2 male, ranging from 17 to 45 years old):
Jivati [Rejuvenate] - providing refreshment and balance with relaxing and mood-boosting bergamot and the grounding essence of frankincense. Infused with jojoba oils, best known for its anti-inflammatory properties for sensitive conditions with hints of spice and citrus help relieve mental tension.
The Jivati range is all about balancing, soothing, hydrating, and strengthening and softening. The key ingredient is Jojoba oil, which is used to strengthen the hair to prevent hair loss, promoting hair growth and volume. The products are further infused with restorative scents of spice and citrus, with aromatic frankincense and fresh bergamot essential oils.
So, the household comprises of:
Myself: 42, absurdly sensitive scalp, long hair that's partly bleach-damaged, naturally coarse and curly (ranging from a 2B to the 3A, depending on its mood, day of the week, alignment of the planets, etc...) with a bit of frizz for good measure; I haven't used shampoo for many years so left that one to the others.
My Husband: 45, No.1 all over (conditioner not required!), sensitive skin.
My Step-Son: 20, shoulder-length surfer-dude thick hair (otherwise 'normal').
The 'shampoo in a can' concept was something that we all thought was a great idea. The cap was easy to attach and stays in place - while it doesn't completely seal the top, it would definitely prevent any major product losses if knocked over, and the size of the whole is perfect for dispensing enough product with ease.
My Husband: like the smell and it didn't irritate his scalp at all.
My Step-Son: loves the scent; had to use a little more product than he expected to create the usual amount of lather he is used to, but appreciates that maybe that's just habit over necessity! The complementary conditioner has an indulgent, mask-like texture, with the same luxurious scent.
Myself: I have tried a ridiculous number of conditioners in order to wrangle my unruly mop, and finally settled on a combination of two, one for the scalp down and one for the mid-lengths and ends. I was a little nervous as my hair is capable of randomly getting damaged, especially with new products, but I was pleasantly surprised (and relieved) that this did not happen. The scent profile is a little more 'classically masculine', so while it wouldn't be my first choice it was by no means unpleasant.
My Husband: N/A
My Step-Son: Hair was manageable - not too silky that he couldn't still tie it back for work. Increased the longevity of the scent (which he would happily have as shaving and beard oil if Ksoni branched out into male grooming!).
It is so important to support small businesses, now more than ever, especially those who really champion the environment. Ksoni is one of those who has sustainability at the heart of the business; even in the start-up phase, Ksoni invested in joining the B Corp community to ensure that its products meet the highest standards of social and environmental performance, with full certification status expected by the end of 2020.
So if you're interested in products that...
...then you need to take a look at Ksoni!
Type in your search terms and click ENTER / RETURN to search our website.