SUSTAINABLE LIVING - Introducing Fabrico, a Conscious Fashion Brand from Sweden, Who Are Tackling Textile Waste With Their First Upcycled Product!

8th December 2019


My wedding dress maker was the first person to open my eyes to all the horrors of the fashion industry, and I’ve been far more conscious of my consumer choices ever since. I’m always on the lookout for new sustainable brands. Many of these make use of recycled and sustainably manufactured textiles, but it was great to come across one which has upcycling at its heart. 

This is Fabrico's mission; but why is this such a big deal? Well, according to Fabrico’s findings:

“One garbage truck full of textile waste is going to landfill every single second. Recycling options to recover reusable fibres are difficult and limited. As a result, 60% of all clothing produced worldwide ends up in a landfill or is burned into the atmosphere within one year of being produced.”

Pretty scary, right? Well, here’s some even scarier numbers:

“We consume about 80 billion new pieces of clothing every year. In two decades, this number has increased by 400%… If 80% of emerging markets reach the same rapid clothing consumption as the Western world by 2025, we will have a 77% increase in CO2 emissions, a 20% impact increase in water use and a 7% impact increase in land use.”

Yikes. Yet the demand for fast fashion doesn’t show any sign of slowing down. So what are the options? Buying second hand and vintage is a good place to start. Getting the maximum life out of your existing clothes and revamping/upcycling is another. When it's necessary to add to your wardrobe, avoid the hidden plastics of things like polyester and lycra wherever possible, and prioritise natural fibres and. That said, not all natural fibres are created equal:

“The production of 1 cotton t-shirt, requires as much water as one person drinks in two-and-a-half years (and) the production of cotton uses 22.5% of the world's insecticides and 10% of the world's pesticides.”

That makes conventional cotton production toxic to the environment and all the workers in the production chain (see more about the benefits of organic cotton here). Social responsibility is rightly an equally important concern for truly sustainable brands today. It is estimated that there are 40 million garment factory workers worldwide today, and most of these workers are girls and women, who are exposed to exploitative working conditions, as well as hazardous toxins.

If you want to start making positive choices as a fashion consumer and encourage the industry to become more sustainable, why not start with the small things, like Fabrico's scrunchies?!  They are true fabric saviours; after they save a textile, they turn it into a usable everyday item, all by hand. Re-use results in even less environmental impact than a recycled product, and the fact that the finished products are all limited editions is a nice touch! 

I was very generously gifted one of their scrunchies - it was swiftly adopted by my 16 year old daughter, but while I got a brief look in, I can testify that it was very well made, free from any stray threads and annoying branding labels. It spends as much time on her wrist as in her hair - I can’t wait to see what they come up with next!

When your'e next on the hunt for a replacement hair accessory, or are looking for a lovely sustainable gift, click here to get your conscious hands on one of Fabrico's fantastic scrunchies!


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