REVIEW - Clean, Authentic and Mindful Beauty from BY SARAH LONDON, Perfectly Packaged for Christmas!

1st December 2019


lean, Authentic and Mindful Beauty from BY SARAH LONDONBY SARAH LONDON is the passion of two sisters, Sarah and Lauren. Back in 2012, Sarah was helping Lauren’s recovery from leukaemia by creating her own blends of all-natural, organic, plant-based ingredients to aid Lauren’s dry and sensitive skin. Fast forward to 2017, and the sisters began working together to build a multi award-winning natural skincare brand which rightly prides itself in being the only UK-made skincare collection with the full list of sustainably-sourced ingredients on the front label of every hand-blended product.

Every ingredient supports your health and wellbeing, with absolutely nothing hidden, synthetic or artificial. All the products are certified cruelty free with Cruelty Free International and the vegan products are certified with The Vegan Society. In addition, they have been awarded the Eco-Age Brandmark for recognition of their sustainability excellence, not just in the products themselves, but in all areas of the business, from supply to delivery. 

Yet what’s just as important as their eco and ethical credentials is that the products actually work! I was kindly gifted their festive hair and body box, so in anticipation, I settled down to give you my honest review of the much hyped BY SARAH LONDON products.

lean, Authentic and Mindful Beauty from BY SARAH LONDONSo out of the recycled and biodegradable postage bag, comes a lovely, tactile gift box. Before getting to the products, it is worthy of note that this is no ordinary gift box! The box itself is sustainably made from 77% recycled paper with a paper covering from sustainable forests. It is readily reusable for all sorts of bits and bobs, and as it’s undecorated it could be fabulously upcycled, too. Once its useful life is finally over, it is then fully recyclable as it has zero plastic content. 

The box is completed with a festively-decorated sleeve made from crushed grapes (if you’re showing your age like me, I have just 2 words - Stu Francis - the rest of you can google his catchphrase!). This packaging material is a first in UK skincare - the crushed grapes being saved from landfill and made from 100% green energy (read more about this material here). It’s innovations like this is what characterises the forward-looking nature of the BY SARAH LONDON brand’s desire to constantly reduce their carbon footprint.

With a little space above and below the Season’s Greetings message for adding your personalisation, there’s no need for any extra gift wrapping. Slide off the sleeve and open the box to reveal the two hair and body products nestled in recyclable paper (and as expected, no single use plastic in sight!). What we do see are two amber glass bottles, which preserve the integrity and nutrient density of the ingredients by shielding them from UV radiation. BY SARAH LONDON encourages their customer to reuse and upcycle the bottles wherever possible (stem vase, anyone?), and then at the end of their natural life they are recyclable.

lean, Authentic and Mindful Beauty from BY SARAH LONDONThe first out of the box was the  award-winning Organic Body Oil. I’ve tried a few body oils over the years with mixed success. More often than not, I’ve found them sticky and/or overpowering in scent. Luckily, this vegan blend contains only cold-pressed oils, which not only contain higher nutrient quantities, but are also absorbed more readily into the skin than their hot pressed counterparts. No sticky residue whatsoever, and no wandering around for what feels like days waiting for the oil to sink in - result! The second bonus is that it is free from added fragrances and essential oils, which means it’s universal, there’s no competition with any scent you wish to wear, and it allows the delicate natural aromas of the oils to shine through. Find out more about the benefits of each of the five carefully chosen, natural ingredients here

Last but certainly not least is the vegan Organic Hair Oil. This oil is intended to provide deep hydration through its high omega 7 content, in order to restore and soften hair. You can apply a little after washing, in place of your usual conditioner. I’m one of those who have converted to using only conditioner, not shampoo; so instead, I used it on the ends of my hair as an overnight treatment. I then discovered that a tiny amount (a little really does go a very long way!) was wonderful for defining my natural curls once my hair was dry. Like the Body Oil, there are no additives, fillers, or anything that could dilute the benefits of the ingredients. Find out more about the benefits of each of the three carefully chosen, natural ingredients here.

I very much admire BY SARAH LONDON’s commitment to minimising their environmental footprint, and their belief that “less, but using the very best, really is more”. The proof is in the testing, and I can say that for me, they proved themselves exceptionally. Do check out their full product range, as well as gifting options for a clean beauty lover you’d like to treat this Christmas!


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