ADVICE - Why You Should Embrace Pre-Loved And Vintage Bridal Gowns And Accessories, By Bridal Revival

14th September 2020

Pre-Loved And Vintage Bridal Gowns And Accessories By Bridal Revival - Image Capture PhotographyThe pandemic has certainly put a metaphorical stick in the spoke of the wedding industry wheel - but one thing is for sure, it couldn't hold back the creative forces of wedding professionals for long! Socially distanced photoshoots began as soon as restrictions were lifted an inch, and the one that illustrates this feature, coordinated by Ceri of Bridal Revival and captured by Image Capture Photography on the Yorkshire Moors, is one of them. 

Bridal Revival is a new venture, but Ceri (a Mum of 3 and part-time NHS Physiotherapist) has long been a keen thrifter:

"I have always been a fan of shopping second hand, and love nothing more than a rummage at a car boot sale or charity shop, I think I get it from my Nain who was renowned for turning up with bags of clothes from the charity shops for her grandkids. Mostly she got it right, like the time she found me a faux fur coat, but occasionally she got it wrong…. a bright yellow swimsuit with cone-shaped bust springs to mind!

My husband and I got married 8 years ago, I loved every bit of the planning, organising and shopping for our big day. I saw a Justin Alexander dress that I loved in a Bridal Magazine, then tried it on in a bridal boutique, it was perfect but I just couldn’t bring myself to spend over £1000 on a dress I would wear for one day. I started searching online and before long I found my dress second hand and dry-cleaned for less than half the price. 

Bridal Revival was born out of a desire to reduce the amount of waste generated by the wedding industry, to combine my passion for thrifting and weddings and to give beautiful jewellery and dresses the chance to shine once more. I cater to conscientious couples, combining style, sparkle and sustainability, I believe that you can look stylish on a budget whilst also being unique and kinder to the planet."

All ready to launch her business, along came lockdown: as soon as she was able to, Ceri wanted to get some great photos of my vintage dresses on a real person, rather than on a hanger:

"I put a request out for a model and photographer on a social media community group and Jonathan Miles from Image Capture Photography and Caroline, our model, were keen to help out. Joe moved to Leeds from down south around a year ago and had dreamed of doing a dramatic bridal shoot up at the Cow and Calf rocks where he was a regular visitor with his family. Caroline is a gorgeous curvy lady with a love of all things vintage and getting dressed up. She did a splendid job of her own hair and makeup as using a professional wouldn’t have been possible with social distancing measures still in place. We were lucky that we chose a warm sunny evening for the shoot, the flipside was that there were lots of other people also enjoying the scenery and fresh air! Caroline was congratulated on her marriage by a passer-by which was a little awkward, and she caused a bit of a stir up on the Moors!"

Pre-Loved And Vintage Bridal Gowns And Accessories By Bridal Revival - Image Capture PhotographyPre-Loved And Vintage Bridal Gowns And Accessories By Bridal Revival - Image Capture PhotographyFor the first set of photos, we stopped around halfway up the path with the rocks in the background. Caroline was wearing a vintage cream and gold column dress with a cathedral veil and vintage pearl jewellery. Jonathan got some great shots with the wind catching the veil and Caroline was an absolute pro, balancing on the rocks in heels and smiling throughout.

Pre-Loved And Vintage Bridal Gowns And Accessories By Bridal Revival - Image Capture PhotographyPre-Loved And Vintage Bridal Gowns And Accessories By Bridal Revival - Image Capture PhotographyA quick outfit change later:

"For the second set of photos we walked right up to the top of the rocks; by this time the sun was beginning to set and the sky was a stunning orange colour, making for some incredibly dramatic shots. Caroline was wearing a pink fitted vintage dress with a pink pearl necklace and diamante earrings and bracelet, her long red hair flowed beautifully in the breeze and she looked relaxed and happy.

We had so much fun doing this pared-back shoot with just 3 people, a tight budget and time frame and a whole lot of resourcefulness and creativity. We are thrilled with the results and hope that by sharing the images we will inspire couples to get out in the Yorkshire countryside for their wedding photography."

If you're not already convinced by vintage or pre-loved, here are Ceri's top 5 reasons why it is an excellent idea:

  1. You are saving a perfectly good dress from ending up in landfill or gathering dust in someone’s attic.
  2. Your wedding dress will be unique to you, trends come and go but if you choose a dress that suits your personality it will be timeless.
  3. You will most likely be supporting a small business or individual who will massively appreciate your custom and will provide excellent customer service and value. 
  4. You will be able to get a much better quality dress for a fraction of the price of buying new.
  5. You don’t have to wear a traditional wedding dress! The options are endless when shopping preloved- if you fancy a shorter dress, a colourful dress, trouser suit or jumpsuit, just go for it. It’s your wedding so have the confidence to do it your way!


Photographer: Image Capture Photography 

Dresses, Accessories and Styling: Bridal Revival 

Model: Caroline Appleby

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