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The Purest Jewellery in the WorldWe're absolutely delighted, this month, to have partnered with CRED, the original fair trade jewellers with a passion for beauty fashioned from fair trade and environmentally responsible materials. It is simply the purest jewellery in the world. And to give you more of an insight we asked Greg Valerio, founder of CRED, to tell us a bit more about how his company ticks. Over to you Greg ...
Jewellery that leaves an environmental legacy Buying jewellery is the most personal purchase one ever makes. What you wear speaks to the world of what is intimately valuable to you. It is a timeless purchase that should reflect the values you aspire to; personal expression, freedom of choice, social and environmental well-being and exquisite beauty. CRED is the fair trade jeweller who understands these values as we have been pioneering ethical and environmentally responsible jewellery since 1996. For us the inherent beauty and value of jewellery rests not only in its exquisite design but also in the social and environmental footprint it leaves. This we believe is what beauty is all about and we have found that our customers share these important values. Fair trade and responsible sourcing of metals and gemstones In order to achieve this aspiration, we have developed a unique global network of artisanal miners who provide us with an amazing array of precious metals and gemstones. From the mountains of Bolivia, lush jungles of Colombia, the Brazilian wilds and savanna's of Tanzania our partners work diligently and responsibly to assist us in the creation of your jewellery. This rich diversity of sourcing partners is captured in our fair trade programme that ensures the highest standards are delivered to the purest jewellery in the world. All the gold & platinum we use is cyanide and mercury free and comes from our partners Oro Verde, our silver is 100% recycled, while our conflict free diamonds and traceable coloured gemstones all come with the CRED quality assurance certificate.
Our speciality is YOU Over the many years we have been designing and creating jewellery we have fashioned a unique quality of service that puts you at the heart of the jewellery creation. Our range of fair trade and ethical wedding rings are the purest in the world. Our ethical engagement rings are perfect symbols of love and commitment and are created to order with Oro Verde gold and platinum with a range of diamond sizes and semi precious stones on request in any size and shape you desire. CRED bespoke jewellery matches your personal style. We have found our customers search for one-off individualism in their jewellery, so we search for the rare raw materials that pass our strict ethical tests and meet your aspiration. Bespoke jewellery is worn to beautify, but we see no beauty in exploitation. We are happy to meet up with the customers of our design service, although most of our international customers will deal with us remotely. One of our designers stays in close contact throughout the briefing, designing and crafting process thereby ensuring an unrivalled personal service that guarantees you get precisely what you desire.
We will keep pioneering Our commitment to our customers and the artisanal mining communities we work with means we will not stop pioneering in the jewellery sector until we have secured an industry that is 100% transparent and independently certified. For us true beauty is defined by the stories of justice, peace and environmental responsibility carried in the creation. CRED is 'The Fair Trade Jeweller' and we trust you will become a part of the amazing fair trade story through owning a piece of CRED Jewellery. To celebrate this amazing story, CRED is giving away a beautiful recycled silver ring worth £70.00 to one lucky person who can correctly answer a couple of knotty questions about gold mining. For a chance to win, click here. |
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